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The whale worship festival in Hoi An typically takes place in coastal villages that rely on fishing as their main occupation, during the 3rd lunar month each year. It is an opportunity for fishermen to express their gratitude to the sea god for a safe and prosperous year at sea.
Main rituals include god offerings, a boat procession, and traditional folk games. The festival is not only a spiritual occasion but also an important cultural tradition for Hoi An’s coastal communities, where visitors can join in activities like tug of war and boat races.